A couple of years ago when Overdressed: The Shockingly High Cost of Cheap Fashion came out I quickly downloaded the book to my kindle and tore through it. Partly because I hadn't heard the phrase "fast fashion" previously and I was curious about all things fashion, but also because I HAD noticed the quality of clothing available was going down. There were a lot more options to shop but the t-shirts, and fabric weights in general, were getting thinner. Now I will admit, when some of the newer stores came on the scene I was pretty happy with them. I like to shop and suddenly there were stores like Forever 21 that had a lot of variety to choose from and some cute retro-inspired styles that I wasn't seeing in other places. But that was also back when a "layering tee" - a t-shirt so thin you have to wear another tee or tank underneath it - was it's own category and you could still also buy a regular weight t-shirt on the next shelf over.
Now EVERYTHING is as thin as a layering tee! At some point the demand for quick turnaround "fast fashion" became more important than the quality of that fashion. And honestly I'm not sold on the "fashion" part of that either because I'm seeing an awful lot of basics sold in stores, with nothing special to recommend them. Not to mention how the whole industry has changed and what it's doing to the environment. I'm really at a point where I'd rather pay more money for good quality, interesting styled clothes that will last, than another cheap tee that will have holes in it in a few months.
Of course I started ranting and raving about these trends and most of my friends looked at me like I was speaking gibberish. So I'd like to share this lovely video that encapsulates the major concepts of fast fashion and its impact all in under two minutes.
Created by OnlineMBA.com
And if anyone out there has some good sources for good high thread count clothing, please let me know.
- the weirdgirl